Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.

  • resin85@lemmy.caEnglish
    4·
    1 year ago

    Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower’s data.

    I’m no business genius like musk, but I’m gonna take a guess that wouldn’t even pay the bills for the ridiculous X sign he put on the roof and then had to take down.

    • blady_blah@lemmy.worldEnglish
      2·
      1 year ago

      That seems like really low numbers. Ex-Twitter is (in theory) a multi-billion dollar company and Visa should be a “whale” of a client… $77.5k is nothing for advertising revenue. A drop in the expense budget. That’s not even one software engineer. How does the company stay afloat if numbers look like that?

  • arc@lemm.eeEnglish
    2·
    1 year ago

    I live in Ireland so there was always limited advertising on Twitter. There might be the odd campaign but it was blessedly free of ads in general. Then one day I logged in and it was a tidal wave of hot garbage - ads in Turkish, trade fairs in Chinese provinces, African NGOs etc. Just absolutely irrelevant bottom of the barrel dreck every 2 or 3 tweets in the feed. No matter how much I blocked there was more just like it.

    I don’t know if this was an aberration, a bug or a cynical attempt to screw over advertisers by draining their wallets. I just uninstalled Twitter and used the web version with an ad blocker. I don’t even see this shit any more. I wonder if the advertisers are still getting charged though. I hope they are though since paying $$$ for minimal engagement might convince them how worthless the platform is.

  • Destraight@lemm.eeEnglish
    2·
    1 year ago

    Oh wow you can’t even read the news article unless if you sign up for it. That is so stupid

  • dutchkimble@lemy.lolEnglish
    0·
    1 year ago

    Just hypothetically, jokes and feelings aside for discussion sake, if we assume Elon had a plan after taking over (whether he did it by mistake or whatever) what do you think it could be?

    • snaggen@programming.devEnglish
      3·
      1 year ago

      Saudi Arabia felt Twitter was a problem, so they paid Elon to take it down in a way it wouldn’t come back.

    • lloram239@feddit.deEnglish
      0·
      1 year ago

      The goal with the X rename was to make a western equivalent of WeChat, that’s a Chinese app for chatting, social media and payment. While X was the name of the payment company Elon had before it got turned into Paypal.

      Crux is, outside of the name change, we have yet to see “X” gain any more features that would bring it closer to WeChat, it’s still just a broken version of Twitter.