Apple plots creating AI 'black box' for iCloud
appleinsider.com
Apple's efforts in AI could pay off in its WWDC announcements, but it is also very keen to protect user data at the same time. Here's how it will get done.
  • spujb@lemmy.cafeEnglish
    15·
    5 months ago

    it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader

    don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support

    edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around

      • spujb@lemmy.cafeEnglish
        8·
        5 months ago

        genuinely huh? why must you be so unkind i just shared my thoughts based on knowledge of the past :/ this site is so nasty sometimes

        • B0rax@feddit.de
          6·
          5 months ago

          Don’t take offense in random comments. There are trolls everywhere.

          I thought your comment was well thought out and contributed to the discussion.

          • spujb@lemmy.cafeEnglish
            2·
            5 months ago

            thanks, genuinely lmao. the trolls have discovered they can throw around the word “troll” for fun now i guess 😭

  • chiisana@lemmy.chiisana.net
    12·
    5 months ago

    Editorialized title for Lemmy or AB testing? I’m seeing this for title instead:

    Apple’s AI plans involves ‘black box’ for cloud data

    • misk@sopuli.xyzOP
      7·
      5 months ago

      This is the title I still get when using Voyager title auto-fill even though I see it’s different now. Thankfully this is not reddit so I updated it now.

    • TheFunkyMonk@lemmy.world
      5·
      5 months ago

      Possible the source website just changed the title after the article was shared and Lemmy pulled the metadata.

  • __init__@programming.dev
    8·
    5 months ago

    So the information still leaves your device. I don’t understand how the manufacturer of the hardware in the data center makes a difference to privacy or security?

    • CatsGoMOW@lemmy.worldEnglish
      6·
      5 months ago

      I don’t know all the technical details of how this works, but I read that they’re planning to use their “Secure Enclave” functionality, which is hardware based.

      • rho50@lemmy.nz
        5·
        5 months ago

        Yeah, but it’ll be Secure Enclave in data centre hardware, not on your phone. Basically they’re just using their own proprietary HSMs to encrypt data on the server.

        Not convinced that this will really add any privacy benefits over other confidential computing solutions already offered by AWS/Google Cloud/Azure. That said, it is fairly private - just not as good as on-device.

        • CatsGoMOW@lemmy.worldEnglish
          2·
          5 months ago

          I’m not saying it’ll be any more secure/private, as like I said I don’t know the technical details behind it. But that is the explanation for why they’re using all of their own chips for it.