• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • hightrix@lemmy.world
      link
      fedilink
      English
      arrow-up
      16
      ·
      5 months ago

      I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

      • Bogasse@lemmy.ml
        link
        fedilink
        English
        arrow-up
        4
        ·
        5 months ago

        You could still go for a premium subscription, but I don’t trust Google with my money either.

        I hope this would make some quality content creators to move to another platform, but I don’t really believe in this.

        • greenskye@lemm.ee
          link
          fedilink
          English
          arrow-up
          1
          ·
          5 months ago

          My concern is the inevitable day premium YouTube has ads too. Seems like ‘ad free’ is almost always a temporary pit stop for media platforms on the road to recreating cable.