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I know this is a meme, but I do think it’s worth mentioning most D1 popular sports costs like, coach’s salaries, scholarships, facilities, equipment, and travel, aren’t funded through the university.
https://www.upua.org/presidential-blog/university-budgeting-and-finances-what-about-athletics
It’s still a pretty messed up system, don’t get me wrong. Just pointing out the universities aren’t giving scholarships to athletes instead of students… at least not directly.