Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • qarbone@lemmy.world
    link
    fedilink
    English
    arrow-up
    8
    ·
    8 months ago

    The problem with any competitor is providing enough value to content producers to get them to make the move.