just that the TV commercial looks back at you through the TV and the TV follows you around everywhere, wherever you go, whatever you do, taking note of everything to get to know every single detail about you, every interest, every prejudice, every weakness of yours, to get to know you like no person, no matter how close to you does, like not even yourself do to use that information to influence you most effectively to the TV channel’s and the advertiser’s advantage, to manipulate you, to sell this information about you to other companies like insurances who use the power that this knowledge provides over you to extract every last cent of money from you, to sell you.
Well, historically ad revenue for TV is based on viewership, right? I’m not 100% sure how that was calculated before streaming, but I would think that changing the channel would still affect those numbers, albeit in a more gradual way. It would still have a similar effect, just not as immediate.
It’s important to differentiate “immoral” from “consequences.” The consequences of adblockers/changing the channel is that it may impact content creators, but that doesn’t make it immoral.
It was calculated by a sample of households with a tracker box
The Nielsen company doing surveys of a percentage of households is how they know. Nowadays they even have a tracker you wear that reports back to Nielsen what you’ve been watching/listening to based on what it can hear, in the old days it was a form folks filled out saying what they watched or listened to