Automakers are increasingly obsessed with turning everything into a subscription service in a bid to boost quarterly returns. We’ve noted how BMW has embraced making heated seats and other fea…
There’s a big difference between what this article is describing and what you’re describing. Remote features likeones you’re complaining about require a cellular service and while $450/year is very expensive, providing them for free would be silly.
The article is describing built-in features with no connectivity requirements, which is like disabling your heated seats unless you subscribe. This is what is described as rent-seeking behavior and it’s very different from overcharging for operational costs.
I just bought a cellular plan for my car: $99/yr, including streaming video and audio. That seems fair to me, given the cost of adding a tablet or something to my phone bill. You paying 4.5 times is surely a ripoff
There’s a big difference between what this article is describing and what you’re describing. Remote features likeones you’re complaining about require a cellular service and while $450/year is very expensive, providing them for free would be silly.
The article is describing built-in features with no connectivity requirements, which is like disabling your heated seats unless you subscribe. This is what is described as rent-seeking behavior and it’s very different from overcharging for operational costs.
That’s fair.
I just bought a cellular plan for my car: $99/yr, including streaming video and audio. That seems fair to me, given the cost of adding a tablet or something to my phone bill. You paying 4.5 times is surely a ripoff