Canada’s Heritage Minister redoubled her calls for Meta to end its ban on Canadian news content on Facebook and Instagram on Saturday as thousands of Canadians continued their rush to escape wildfires ravaging British Columbia and the Northwest Territories.
I don’t know enough about the issue to firmly take a side. It’s possible that the folks at Meta are just being dicks, because Meta doesn’t have a great track record. They might be callously using this emergency to make their point.
It’s also possible that the Canadian law was poorly thought out, because governments are really bad at regulating Silicon Valley. Pride and/or distrust are preventing them from finding an effective solution.
It sorta seems like both sides need a FIRM reality check, and quick.
I think it’s a bit of both. The law has good objectives (making sure news organizations can have some revenue), but the way they implemented it is terrible (paying to post a link). Meta just complied in the most dick-move way they found.
EDIT: I think a better way they could’ve done this is to tax the hell out of ad revenue from Canadian users. Then just subsidize the news with this money.
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That’s obviously something we need to decide as a society, I just took it as a given since that’s what our government is trying to do.
As to why, well I think the issue is that the social media companies inserted themselves as middlemen through monopolistic behaviours and captured all the ad revenue the news organizations used to get. The fair market isn’t always fair, and monopolies are one of its failure modes. Market failure is one good example of situations where government intervention is warranted.
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I never said they got revenue from a link. They make their revenue by showing you ads, and they use various strategies to make you stay longer on their website so they can show you more ads. One of these strategies is to include news articles in your feed, either shared by your friends, shared by the news organizations themselves (in a desperate bid to get you to visit their website), or just as suggested stuff.
They captured a huge chunk of the advertising market, and it’s happening at the expense of other businesses who provide a useful service to the people. I won’t pretend that they aren’t useful themselves, but I think they reached a point where they’ve stopped seeing that as a goal, and are instead focused on antisocial objectives (showing you more ads).
Meta is just acting in the way that all big businesses act. Canada wants them to pay for thing, so they just stop using thing. It’s all about money. Canada is the one trying to play the morality card here and basically guilt trip Meta into paying for thing.
To be clear, I do support Canada here, even though the way they implemented this was broken.
But Meta is just doing business (or choosing not to do business in this case).
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