Yeah, but $10 a month is a lot. And the $5 plan for only 300 searches a month goes by really fast if you have to do any kind of research for anything. Even for trying to figure out what brand of something to buy, you blow through those searches super quick.
maybe $1. That’s way more than the ad revenue search engines get
And where did you come up with this info? Source? Do you really think that search engine ad revenue (for the engine itself, not what one measly advertiser gets back) tops out at “way below” $1 per person?
That “search and other” figure includes revenue generated on Google’s search properties, along with ads on other Google-owned properties like Gmail, Maps and the Google Play app store.
As you said, it’s hard to calculate an exact number. But if you think your search results are only worth $1/month, that’s up to you to determine. I know if I was an ad-broker or profiler, I’d pay more than $1/month/person as that’s valuable information, in my opinion. And Kagi is worth much more than that to me. Proton theorizes:
If Google Search market share is also 90% in the US, that’s over 274 million people using Google, and the company earns $393 per year from each of them.
They’ve said that it costs them 1.5 cents to answer a search query, so that dollar a month wouldn’t go very far. I probably incidentally run 40-50 searches a day between my devices… $10 is a value that works for me.
I’ve been using Kagi as my default since June, and don’t plan on stopping anytime soon.
Yeah, but $10 a month is a lot. And the $5 plan for only 300 searches a month goes by really fast if you have to do any kind of research for anything. Even for trying to figure out what brand of something to buy, you blow through those searches super quick.
Yup, I’d pay maybe $1. That’s way more than the ad revenue search engines get, so it’s a more than reasonable price to pay.
And where did you come up with this info? Source? Do you really think that search engine ad revenue (for the engine itself, not what one measly advertiser gets back) tops out at “way below” $1 per person?
In 2023, Google’s ad search revenue amounted to 175 billion U.S. dollars.
That includes way more than search:
I couldn’t find a reliable source for a breakdown, so I’ll use Microsoft Bing statistics instead:
That last number is really close to my $1/month figure.
So something around $1/month range seems like a fair replacement for ad revenue for a search engine.
As you said, it’s hard to calculate an exact number. But if you think your search results are only worth $1/month, that’s up to you to determine. I know if I was an ad-broker or profiler, I’d pay more than $1/month/person as that’s valuable information, in my opinion. And Kagi is worth much more than that to me. Proton theorizes:
Ref: https://proton.me/blog/what-is-your-data-worth
They’ve said that it costs them 1.5 cents to answer a search query, so that dollar a month wouldn’t go very far. I probably incidentally run 40-50 searches a day between my devices… $10 is a value that works for me.
I’ve been using Kagi as my default since June, and don’t plan on stopping anytime soon.
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