On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of “Twitter.com” to “X.com” automatically.
If a user typed in “Twitter.com,” they would see “Twitter.com” as they typed it before hitting “Post.” But, after submitting, the platform would show “X.com” in its place on the X for iOS app, without the user’s permission, for everyone viewing the post.
And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in “Twitter.com” to “X.com.”
Not just petty, but incredibly stupid. He bought one of the most recognizable brands on the planet. Everyone knows what a tweet is, a retweet, a quote tweet, hell, hashtags exploded in popularity because of Twitter. An entire community (re: customer base) self-organizing and inventing the concepts of your product for you, organically and for free - it’s any business owner’s wettest of wet dreams.
And then he threw that all down the drain because he couldn’t recognize what was right in front of his face. Either that or he did recognize, but still wanted to relive some tech fantasy he cooked up twenty years ago and can’t let go of. Either way, astronomically, gigantically, absolutely unfathomably stupid.
I’m still convinced that he’s actively and intentionally trying to destroy Twitter.
There is that (probably untrue) theory that the main reason he bought Twitter was because at the time, Twitter wouldn’t ban the ElonJet tracking account. Were that the case, it would kinda/sorta make sense that he’s want to kill the platform.