Murena is in the business of deGoogling Android smartphones in the name of privacy. The French/European firm has been doing this for around five years, as We recently got our hands on a Fairphone 4 running Murena's tracker-blocking /e/OS. Our curiosity was piqued to see an alternative OS running on alt hardware. Step in for a closer look...
I see the confusion by op. It says privacy-first, as in privacy is its core function not a first in its class. I think they just misread the title.