ForgottenFlux@lemmy.world to

Technology@lemmy.worldEnglish · 6 months ago

Instagram is testing unskippable "Ad Breaks" lasting 3-5 seconds, disrupting user browsing experience

cross-posted to:
enshittification@lemmy.world

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Instagram is testing unskippable "Ad Breaks" lasting 3-5 seconds, disrupting user browsing experience

ForgottenFlux@lemmy.world to

Technology@lemmy.worldEnglish · 6 months ago

cross-posted to:
enshittification@lemmy.world

Unskippable ads may soon make Instagram a nightmare just like YouTube

Instagram has been testing one of its most controversial features yet: unskippable ads, and it's called Ad Breaks. Here's what we know.

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6 months ago
They test to verify if the user retention drop is worth the revenue increase.

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