It’s likely they’re looking for feedback from their shareholders, and their advertising partners rather than the users themselves. They know they’ve got a good portion of the market cornered and if it looks profitable to them; why wouldn’t they do it?
Of course we’re going to call it a dump. We can’t have people getting too comfortable with the idea of nuclear energy; It’s too effective for the waste it produces, and besides we have entire industries focused on making money off of natural gas. It’s down-right anti-capitalist!