It always seemed weird to me that most companies just discontinued their traditional sugary variety and went diet only, instead of having a diet version and the sugary version just at a higher price.
The death of original Irn Bru is a bit of a tragedy, and I’m not even sure what the point of low sugar Lucozade is supposed to be.
See, now I’m fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.
That’s a world of difference to what Amazon have done where they’ve shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.