All plants, animals, mushrooms, bacteria, etc have DNA. Any time a living thing reproduces there can be unique mutations that give the offspring a unique DNA. And, especially if it is a sexual reproduction (having two parents, like in most fruits) the parents DNA is mixed together to form a unique combination of the two parents.
Honest question: could some of Netflix’s enshittification be because of the media industry, and not their fault? The fragmentation of streaming was the opposite of what they wanted. So maybe his point is that it’s impossible to compete because the industry is so powerful and greedy that they couldn’t hold onto their monopoly. Spotify has been able to hold onto theirs because record labels hold less power and don’t want to get into the streaming business.