Personally, I think this is great. I wish the EU would make a law that requires companies to do so. Nowadays accounts are needed for everything, but deleting them is a huge effort. The more accounts you have, the more likely your data is getting stolen. Also, you can’t ask for the deletion of accounts you don’t know about (anymore).
Same should be obligatory for newsletters etc. Regularly ask users if they want to keep receiving / using the services and delete them if not.
Personally, I think this is great. I wish the EU would make a law that requires companies to do so. Nowadays accounts are needed for everything, but deleting them is a huge effort. The more accounts you have, the more likely your data is getting stolen. Also, you can’t ask for the deletion of accounts you don’t know about (anymore).
Same should be obligatory for newsletters etc. Regularly ask users if they want to keep receiving / using the services and delete them if not.