It’s more privacy focussed than Google, but less than others. Personally I use Ecosia at work and Qwant at home.

https://www.ecosia.org/privacy

I thought it was odd to see it in an European alternative list.

Depending on the reason for being vegan.

For animal rights/ethics, yes.

For health/climate, potentially less so.

PetSmart itself is American owned. We switched our auto delivery (and brands) of pet food away from them.

Wouldn’t that make her more of a conservative? Well, at least a modern one.