Sure, I was just trying to say that while some people will dislike the flavor of the currently vaunted light roasts, even when properly brewed, I think there is a pretty sizeable number of people who would like them well enough, but just find it too much hassle. Especially outside of the specialty coffee scene, where you see more and darker roasts, in my experience
When Costco or someone puts out a dark roast on the shelves, they generally aren’t competing for customers that drink single lot beans from your favorite café, they’re looking to get the people who find McDonald’s coffee or Dunkin Donut’s good enough, but want to save a bit of money by brewing at home.
The color? No, I’m pretty sure it’s a Henna-based dye.