- Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
- The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
- Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
Ah yes, the dying media will be saved by the currency that doesn’t have widespread support.
This is linux style thinking. The whole “I see the advantage of this way, and maybe it even is a more efficient way of doing things, but without widespread support I’ll continue to be baffled by why others don’t see the world the way I do”.