Elon Musk’s X just sued a nonprofit advertising group out of existence | CNN Business
www.cnn.com
A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform.

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

    • xmunk@sh.itjust.works
      28·
      3 months ago

      It isn’t though - this is an industry group that helped vet platforms… given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive… also the Streisand effect.

    • stoly@lemmy.world
      1·
      3 months ago

      I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.