It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Nobody is mentioning heads-up displays? That’s peak tech. The info is right there without having to move your eyes off the road.
because barely anyone even knows about HUDs, since there are barely any vehicles in the “won’t cost you both kidneys” price segment with HUDs in them…
…but yes, they really should be in every car. it’s just a no-brainer for safety, for the exact reason you said: simply having your speed right in your field of view alone is worth it!
I feel like a HUD is only in expensive cars because it’s a very useful feature people actually want.