I assume there are people who read these things, otherwise companies wouldn’t send me so many of them. I seem to get daily spam from literally any company I’ve ever interacted with in any way, and they are long boys full of text and pictures that Thunderbird helpfully hides from me but I presume are full of jagged brightly coloured stars saying “DEAL DEAL DEAL” or whatever.
Mostly I click delete on these emails faster than the email client can even load them, but every so often I peruse a few sentences of the trade specific items that give a headline that promises actually interesting information… but its always just more marketing guff disguised as a news story.
It’s obviously making someone money to spam the world constantly, so I assume someone is reading these things and acting on them.
- Who are you?
- Why are you interacting with the spam and making it viable for companies to keep sending it?
- What do you do that you have so much free time you can allocate some of it to consuming it?
Do you psychos not unsubscribe from things? Or mark them as spam?
Part of the reason you’re getting so many is because they’re making it to your inbox. That’s enough. A LOT of marketers care way more about deliverability than click rate. If their email is getting through, they’re likely to increase volume because it helps deliverability. Going to dead emails that never read them doesn’t matter, it means they can get into boxes with the people who may actually read them. Everyone that doesn’t unsub or mark as spam is helping their deliverability reputation, and keeps them off spam filters.
If you’re getting emails you don’t want MARK. THEM. AS. SPAM.