IBM, Lionsgate, the European Union, and, reportedly, Apple, have all pulled advertising from X following Elon Musk’s apparent endorsement of an antisemitic conspiracy theory. Experts say it could soon get much worse.
I agree, and I may have muddled that in my response. I was more proposing an alternative to Apple’s “influencer” in ethics status being a driver for their departure, or for other companies.
Positing that ethics may be a factor but ultimately that Apple’s motivation is financial and other businesses understand that. They’ll see it as the tide turning to where Twitter advertising is going to start hurting brands this the halo effect.
My reading of the “it’s not just about money” statement was, “it’s not just about losing Apple’s advertising spend”.
I agree, and I may have muddled that in my response. I was more proposing an alternative to Apple’s “influencer” in ethics status being a driver for their departure, or for other companies.
Positing that ethics may be a factor but ultimately that Apple’s motivation is financial and other businesses understand that. They’ll see it as the tide turning to where Twitter advertising is going to start hurting brands this the halo effect.