It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
"People don’t buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe.” - Simon Sinek
Marketing has very little to do with the product being marketed. Apple sells the same phones everyone else does. People will pay 5x more for an iPhone because of the marketing and image. Not because they’re actually 5x better.