It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
Most brands would kill to “go down like Bud Light” considering they’re more popular than ever.
That’s not what they are saying.
yea, brands are just lining up to get this kind of publicity
I mean nobody cares about Twitter bubble outrage IRL though. Bud Light is found everywhere at restaurants near me.
Seems the lgbtq+ are pretty outraged too. https://apnews.com/article/35db706836ca38d5fe194c93a3f641ff
Genuinely feel sorry for them being trotted out in an attempt to be used for profit. Then just abandoned when shit got Real.