“Despite the popular perception that Apple dominates the US smartphone market, iOS actually has a minority share of US smartphone buyers… Data for the most recent annual period (ending with the September 2023 quarter) indicates iOS captured 39% of smartphone sales”
Yeah, that’s not market share. iPhone users are more likely to keep their phone for longer. Search “iphone market share us” and see that every result confirms the >50% figure.
https://cirpapple.substack.com/p/apple-smartphone-market-share-in
“Despite the popular perception that Apple dominates the US smartphone market, iOS actually has a minority share of US smartphone buyers… Data for the most recent annual period (ending with the September 2023 quarter) indicates iOS captured 39% of smartphone sales”
Yeah, that’s not market share. iPhone users are more likely to keep their phone for longer. Search “iphone market share us” and see that every result confirms the >50% figure.