Just three years ago, DNA testing company 23andMe was the golden child of Wall Street and Main Street. Today, the company is struggling to remain listed on the Nasdaq.
Cmon, we know their target market was dumbasses. How many dumbasses do you know that use mfa, or that actually look at a login notification before hitting “yes, it’s me”?
There are still all kinds of things a company can do to mitigate at least some of this. New browser, new location, forced two-factor auth, etc.
Cmon, we know their target market was dumbasses. How many dumbasses do you know that use mfa, or that actually look at a login notification before hitting “yes, it’s me”?