Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available
Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.
Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.
A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.
An interesting prospect to consider is what customer data was used to determine locations, and how it was collected.
They probably just based it on election maps…
That would be silly when they have last year’s sales numbers to go off of.
Something tells me they have richer data than that to work with.