• elliot_crane@lemmy.world
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    6 months ago

    From the article:

    One sore point is the notorious 1995 R.J. Reynolds effort called Project SCUM (Sub-Culture Urban Marketing) campaign, which was aimed at selling more cigarettes in San Francisco’s Castro district, a largely gay neighborhood, and in the low-income Tenderloin district.

    That naming is like anime villain levels of exposition jfc.

    • deegeese@sopuli.xyz
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      6 months ago

      Gotta consider the context of a tobacco company in 1995.

      They’re not admitting they’re scum, they’re marketing to customers who they consider to be scum.